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Terms of Service

Effective date: May 27, 2026

These Terms of Service ("Terms") govern your access to and use of raywp.com, rayanalyze.com, and any related services we provide (collectively, the "Services"), operated by Adam Rosenkoetter doing business as Ray ("Ray," "we," "us," or "our"), based in Atlanta, Georgia, USA.

By accessing or using the Services, you agree to these Terms. If you do not agree, do not use the Services.

1. Eligibility

You must be at least 18 years old and able to form a binding contract to use the Services. By using the Services, you represent that you meet these requirements. If you use the Services on behalf of an organization, you represent that you have authority to bind that organization to these Terms.

2. Description of the Services

Ray provides:

  • Consulting services in digital marketing, analytics, SEO, AEO (Answer Engine Optimization), and related disciplines, scoped through separate written agreements.
  • RayAnalyze, a software-as-a-service product that connects to your Google Analytics 4 account to generate reports, dashboards, and AI-assisted insights.
  • Other tools and services we may offer from time to time.

We may modify, suspend, or discontinue any part of the Services at any time. We will use reasonable efforts to notify you of material changes.

3. Accounts

To use certain parts of the Services, you must create an account, typically by signing in with Google. You agree to:

  • Provide accurate and complete information;
  • Keep your account credentials secure;
  • Promptly notify us of any unauthorized use of your account;
  • Be responsible for all activity that occurs under your account.

You are responsible for the security of the Google account you use to authenticate, and for any actions taken using OAuth tokens issued to RayAnalyze through that account.

4. Subscriptions and payment

RayAnalyze is offered on free and paid subscription tiers. Paid subscriptions are billed in advance on a recurring basis (monthly or annual, as selected at signup). By subscribing to a paid plan, you authorize us and our payment processor (Stripe) to charge your payment method on a recurring basis until you cancel.

Cancellation. You may cancel at any time from your account settings. Cancellation takes effect at the end of the current billing period; you will continue to have access until then.

Refunds. Fees are non-refundable except as required by law or as expressly stated by us in writing.

Price changes. We may change subscription prices with at least thirty (30) days' notice. Price changes take effect at the start of your next billing cycle after the notice period.

Taxes. Fees are exclusive of applicable taxes, which you are responsible for paying.

5. Your data and content

You retain all rights to the data you provide or that we access on your behalf through Google OAuth (your "Customer Data"). You grant Ray a limited, non-exclusive license to access, process, store, and display your Customer Data solely as necessary to provide the Services to you.

You represent and warrant that you have all rights necessary to grant this license and that your use of the Services with your Customer Data does not violate any law or third-party right.

6. Acceptable use

You agree not to:

  • Use the Services for any unlawful purpose or in violation of these Terms;
  • Reverse engineer, decompile, or attempt to extract the source code of the Services, except to the extent applicable law expressly permits;
  • Interfere with or disrupt the Services or the servers and networks that host them;
  • Probe, scan, or test the vulnerability of any system or network without authorization;
  • Use the Services to send spam, malware, or other harmful content;
  • Misrepresent your identity or affiliation;
  • Resell, sublicense, or transfer access to the Services to a third party without our prior written consent;
  • Use the Services to build a competing product or to benchmark performance for publication without our consent.

7. Third-party services

The Services rely on third-party providers, including Google (for OAuth and Google Analytics 4 data), Stripe (for payments), Vercel and other infrastructure providers (for hosting), and AI providers (for generating insights). Your use of those services is also governed by their respective terms and policies. We are not responsible for the acts, omissions, or content of third parties.

You acknowledge that RayAnalyze's access to your Google Analytics 4 data is contingent on Google's services being available and on your continued authorization. Google may revoke or change access at any time.

8. Intellectual property

The Services, including all software, designs, text, graphics, and trademarks, are owned by Ray or our licensors and are protected by intellectual property laws. We grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Services for their intended purpose, subject to these Terms.

You may not remove or alter any proprietary notices on the Services. All rights not expressly granted to you are reserved by us.

9. Feedback

If you send us feedback, suggestions, or ideas about the Services, you grant us a perpetual, royalty-free, worldwide license to use that feedback for any purpose without obligation to you.

10. Disclaimers

THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY LAW, RAY DISCLAIMS ALL WARRANTIES, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

We do not warrant that the Services will be uninterrupted, error-free, secure, or that any defects will be corrected. AI-generated insights are provided for informational purposes only and may contain errors or omissions; you should independently verify any output before relying on it for material business decisions.

11. Limitation of liability

TO THE FULLEST EXTENT PERMITTED BY LAW, IN NO EVENT WILL RAY, ITS OWNER, EMPLOYEES, OR CONTRACTORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR RELATING TO YOUR USE OF THE SERVICES.

OUR TOTAL LIABILITY FOR ALL CLAIMS RELATING TO THE SERVICES IN ANY TWELVE-MONTH PERIOD WILL NOT EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID US FOR THE SERVICES DURING THAT PERIOD OR (B) ONE HUNDRED U.S. DOLLARS ($100).

Some jurisdictions do not allow the exclusion or limitation of certain damages. In those jurisdictions, our liability is limited to the maximum extent permitted by law.

12. Indemnification

You agree to defend, indemnify, and hold harmless Ray and its owner from and against any claims, damages, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or related to (a) your use of the Services, (b) your Customer Data, (c) your violation of these Terms, or (d) your violation of any third-party right.

13. Termination

You may stop using the Services at any time. We may suspend or terminate your access to the Services if you violate these Terms, fail to pay fees when due, or for any other reason at our discretion, with or without notice.

On termination, your right to use the Services ends, but Sections 5, 8, 9, 10, 11, 12, and 14–17 will survive.

14. Governing law and venue

These Terms are governed by the laws of the State of Georgia, USA, without regard to its conflict-of-laws principles. The exclusive venue for any dispute arising out of or relating to these Terms or the Services will be the state or federal courts located in Fulton County, Georgia. You consent to personal jurisdiction in those courts.

15. Changes to these Terms

We may update these Terms from time to time. When we make material changes, we will update the "Effective date" above and, where appropriate, notify you by email or through the Services. Your continued use of the Services after the changes take effect constitutes acceptance of the updated Terms.

16. Miscellaneous

These Terms, together with our Privacy Policy and any separate written agreements between us (such as consulting SOWs), constitute the entire agreement between you and Ray regarding the Services and supersede any prior agreements.

If any provision of these Terms is found unenforceable, the remaining provisions will remain in effect. Our failure to enforce any provision is not a waiver of that provision. You may not assign these Terms without our written consent; we may assign them to an affiliate or in connection with a merger, acquisition, or sale of assets.

17. Contact us

Questions about these Terms should be sent to:

Ray Attn: Adam Rosenkoetter adam@raywp.com Atlanta, Georgia, USA